Efficiency Canada

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Crafting a captivating narrative that intertwines personal narratives with broader organizational goals, we partnered with Efficiency Canada to breathe life into their "Day in the Life" video series. Tasked with illuminating the journey of Fellipe, a passionate individual dedicated to transforming his 130-year-old retrofitted home, our mission was clear: showcase the love, grit, and joy encapsulating Fellipe's daily endeavors.

Immersing ourselves in Fellipe's story, we meticulously planned and executed a full-day shoot to encapsulate the essence of his narrative. Our collaborative approach with Efficiency Canada ensured seamless alignment with their vision, while intimate briefings with Fellipe allowed us to authentically portray his journey. With a keen focus on vertical video formats tailored for Instagram, our lean team ensured a dynamic and engaging visual experience.

From pre-production to distribution consultation, our comprehensive services ensured every aspect of the project was meticulously handled. The result? A two-minute glimpse into Fellipe's world that not only resonated with audiences but also became the crown jewel of Efficiency Canada's social media presence. Garnering the title of the most viewed, liked, and engaging video on their Instagram account, our collaboration with Efficiency Canada stands as a testament to the power of storytelling in driving meaningful engagement.

Production Company

Nine Sixteen Stories

Producer

Efficiency Canada

Show Concept

Camera Operator

Editor

Afoali Ngwakum Akisa

Agency

Director

Director of photography

Afoali Ngwakum Akisa

Artistic Direction

Graphic Designer

Sound Tech

Colorist

Copywriter

Subtitle Translator & Revisor

Studio

Year

2023

Set design

Nine Sixteen Stories

Photographer

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Let’s Create

We help brands make videos that market their story. We can show you how to do it too!

We understand that as a brand owner, it can be overwhelming to try and navigate the digital landscape. It’s easy to feel lost and unsure of how to effectively share your story and connect with your audience through video.

That’s where we come in.

Our team specializes in creating short form video content that tells a powerful and impactful story. You don’t have to do it alone - we’re here to support you every step of the way. Let us help you find your voice and stand out online.

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